Analytics & Reporting

The Analytics dashboard provides insights into your conversation volume, channel performance, and customer engagement across all connected channels.

Dashboard Overview

The main analytics view shows key metrics at a glance:

  • Total conversations — The number of conversations handled across all channels in the selected time period.
  • Messages sent & received — Total message volume broken down by direction.
  • Channel breakdown — See which channels are most active and compare performance across WhatsApp, Telegram and Voice.
  • Activity trends — Visualize conversation patterns over time to identify peak hours and busy periods.

Conversation Analytics

Drill into individual conversation metrics from the Analytics > Conversations sub-page. Filter by date range, channel, and assistant to find specific patterns in your data.

Using Analytics Effectively

  • Identify peak times — See when your customers are most active so you can ensure your AI and human agents are prepared.
  • Compare channels — Discover which channels drive the most engagement and allocate resources accordingly.
  • Track growth — Monitor conversation trends over time to measure the impact of your AI deployment.
  • Spot issues early — Sudden changes in volume or patterns can indicate problems that need attention.
Tip: Review analytics weekly to spot trends. If you see a spike in conversations on a particular channel, ensure your knowledge base covers the topics customers are asking about.